For some cause, Larry David, the comedy legend behind Seinfeld and Curb Your Enthusiasm—and a person value north of $400 million—determined to star in an expensive crypto industrial that aired on Tremendous Bowl Sunday.
The advert was for FTX, a cryptocurrency trade, and sees David popping up in numerous historic episodes throughout the years, dismissing quite a lot of innovations, from the wheel to the Walkman.
After poo-pooing lots of historical past’s best innovations, somebody pitches him on investing in cryptocurrency solely to have David, as soon as once more, casually dismiss it.
“Nah, I don’t suppose so,” he replies. “And I’m by no means incorrect about these items. Ever.” Then, the tagline: “Don’t be like Larry.”
The industrial was directed by Jeff Schaffer, a longtime collaborator of David’s on Seinfeld and Curb Your Enthusiasm—and creator of FX’s The League.
“[FTX] had the grapes to make an advert the place Larry David says he gained’t use the product,” Schaffer instructed Selection of the industrial, including, “Who higher to belittle the sum of human achievement—and be incorrect?
Regardless, the advert appeared to elicit a combination of applause and groans on-line, the place many have grow to be cautious of blockbuster crypto advertisements that includes celebs—together with an identical one with Matt Damon (tagline: “fortune favors the courageous”) evaluating investing in crypto to numerous historic feats that David’s appeared to satirize.
