The U.S. Army, as a part of its recruiting efforts, has thrown plenty of spaghetti on the wall to entice younger women and men to signal their lives away in service to the army’s oldest department.
From cartoon video collection on YouTube to Zodiac matchmaking on Instagram, the department actually desires you to know there are not any guidelines right here. It’s not like an everyday Army; it’s a cool Army.
Its newest marketing campaign is a Buzzfeed quiz, a well-liked time-wasting technique from the early 2010s that folks evidently nonetheless do within the Yr of Our Lord 2022.
The Army’s little quiz exams the taker’s common data of trivia concerning superior base areas, paid trip time and large signing bonus cash.
The solutions to every query within the quiz, predictably, are essentially the most flattering to the department. It doesn’t take a Psychological Operations specialist to determine that the queries are alleged to entice younger folks into answering Uncle Sam’s name to affix up.
Proud to report that this author acquired a 7/7 on the ‘How A lot Do You Actually Know Concerning the U.S. Army?” quiz, however won’t take that as an indication to run straight to the native recruiting workplace.
A fast scan of different Buzzfeed content material written by the U.S. Army reveals some comically corny listicles too, however one particularly stands out — an article from 2015 entitled ‘10 U.S. Army Ideas That May Assist You Survive A Zombie Apocalypse.’
And, oh boy, was it filled with horrible recommendation that may require a platoon of essentially the most obscure Army Occupation Specialties all conveniently housed on the identical set up.
For instance, it requires Geospatial Engineers to “map out the realm surrounding your base as a way to observe hordes of flesh suckers.” And Human Intelligence Collectors would wish to “use delicate questions to seek out out the place villainous factions are hoarding meals from the folks.”
“This We’ll Defend”? Extra like, “This We’ll Concede to the Hordes of Flesh-Consuming Undead.”
Sarah Sicard is a Senior Editor with Army Occasions. She beforehand served because the Digital Editor of Army Occasions and the Army Occasions Editor. Different work may be discovered at Nationwide Protection Journal, Process & Objective, and Protection News.
