Veteran public affairs, communications and advertising and marketing government Robert Hastings introduced the launch of Robert Hastings & Associates, a management and communications consultancy targeted on the aerospace, protection and mobility sectors.
Hastings’ background encompasses greater than 40 years efficiently addressing important communications challenges for army, authorities, trade and non-profit organizations. Robert Hastings & Associates brings robust relationships with information media, assume tanks, trade associations and analysts mixed with a best-in-class staff of public relations, advertising and marketing, promoting, digital and experiential companions.
“I’m wanting to leverage the expertise and information I’ve gained in authorities relations, advertising and marketing, communications and technique with among the world’s largest and most complicated enterprises,” stated Hastings, whose focus will probably be creating and executing methods and campaigns that assist companies obtain strategic alignment, form info environments, and drive efficiency and worth.
Hastings, a globally acknowledged, award-winning army and enterprise chief, is a former Principal Deputy/Assistant Secretary of Protection for Public Affairs, appointed by President George W. Bush to steer all Division of Protection communications and public info and engagement applications. Throughout his tenure with the Pentagon, Hastings achieved notable success in military-media relations whereas managing national-level crises and sophisticated strategic points and was a driving power within the improvement of the U.S. Authorities’s Strategic Communications program.
Hastings was most lately chief advertising and marketing & communications officer for Bell Textron Inc. the place he deliberate and led the profitable advocacy marketing campaign which helped win the U.S. Army’s Future Lengthy Vary Assault Plane program – one of many Division of Protection’s largest and most vital acquisition applications to substitute the Army’s 2000+ Black Hawk helicopters with an estimated lifetime worth in extra of $100 billion. The advertising and marketing effort has been known as certainly one of the perfect built-in advertising and marketing campaigns ever within the protection sector.
As senior vice chairman at BAE Methods, Hastings led the profitable market repositioning of the UK-based firm to be acknowledged as a vital element of the U.S. industrial base enabling important U.S. market penetration and progress. At Northrup Grumman, Hastings led communications actions for a newly fashioned Data Methods Sector profitable key campaigns in cyber, army digital methods, and business info expertise providers.
A embellished fight helicopter pilot, Hastings is a retired Brigadier Basic from the Texas Army Division who efficiently commanded U.S. Army and state army models from platoon to brigade stage. He has served in management roles with quite a few army and veteran advocacy organizations together with the Army Aviation Affiliation of America, the Nationwide Protection Industrial Affiliation, the USO, and the Armed Providers YMCA.
