Mitsubishi Motors Launches 2023 Outlander Particular Editions To Rejoice 40 Years within the U.S.

• 40^th Anniversary Particular Editions of Outlander and Outlander PHEV improve award-winning seven-passenger SUV household

FRANKLIN, Tenn., Jan. 20, 2023 /PRNewswire/ — Mitsubishi Motors North America, Inc. (MMNA) not too long ago celebrated its fortieth anniversary. To additional commemorate 40 years of operations in the US, the model is increasing its flagship household of seven-passenger SUVs with particular Anniversary Editions of its top-selling Outlander and newly launched Outlander Plug-in Hybrid Electrical Car (PHEV), combining a novel paint scheme, badging and premium equipment, and providing a particular worth.

The 40^th Anniversary Outlander consists of the identical quilted-leather door inserts in black and saddle tan, a black headliner and pillars, and semi-aniline leather-appointed seating surfaces because the top-of-the-line SEL Premium Package deal, and ups the ante with a novel Black Diamond and Bronze two-tone paint scheme and 40^th Anniversary badges. All 40^th Anniversary fashions are fitted with the model’s signature Tremendous All-wheel Management (S-AWC)¹ all-wheel drive system, an influence panoramic sunroof, Bose Premium sound system, and a ten.8-inch Head-Up Show as commonplace.

“All through the previous 40 years, Mitsubishi has earned a fame on this nation for dependable, succesful, and handy autos that supply nice worth, profitable the loyalty of many repeat prospects,” stated MMNA President and CEO, Mark Chaffin. “Our 40^th Anniversary Particular Version Outlander and Outlander PHEV are greater than only a celebration of that model heritage, they’re a robust step ahead into our subsequent 40 years of success within the U.S.”

As the corporate appears ahead to the following 40 years within the U.S. and past, momentum is already constructing behind MMNA with its brand-new North American headquarters opening, an all-new or considerably refreshed lineup of autos highlighted by the 2022 Outlander and 2023 Outlander PHEV, a sturdy and rising vendor accomplice community, and record-breaking gross sales success.

Mitsubishi Motors had truly been promoting autos within the U.S. previous to 1981, however not underneath its personal firm identify. Via a partnership with Chrysler Company, the corporate’s vehicles have been bought with Dodge or Plymouth branding on them. However in 1981, the corporate created a proper presence for itself as Mitsubishi Motor Gross sales of America, headquartered in Fountain Valley, Calif., with autos bought via an preliminary vendor community of 70 amenities throughout the nation.

In 1986, the corporate moved its headquarters to an all-new green-field location within the then-farming group of Cypress, Calif. The multi-acre website housed all gross sales, advertising, planning, and logistic operations; design, analysis and improvement, elements operations, and regional operations.

The subsequent main transfer for MMNA was a part of a brand-wide reinvention and noticed the corporate relocate from Cypress, Calif. to Franklin, Tenn., simply exterior of Nashville, in mid-2019. In April 2020, its new-from-the-ground-up, state-of-the-art North American headquarters opened, and regardless of the pandemic, the corporate employed greater than 150 new group members. All through the pandemic, MMNA has supported its new hometown via worker volunteering and company social duty, “Small Batch – Massive Influence” applications. By the point of the transfer, the corporate had bought practically 5.5 million autos within the U.S., via its practically 330 vendor companions across the nation.

From its inception to at present’s MMNA, the corporate has at all times held shut to at least one very best: to design, engineer, and market autos that supply excellent worth and security, modern design, and satisfaction of possession. The previous 40 years have seen huge modifications in client preferences and tastes, and MMNA has seen each good years and slack ones. Even through the supply-chain challenges led to by Covid-19, MMNA’s gross sales efficiency remained robust, and the corporate is poised for one more 40 years of turning heads and driving pleasure. 

For extra data on the total lineup of Mitsubishi autos, go to MitsubishiCars.com.

For extra data on MMNA, go to media.mitsubishicars.com.

Disclaimers

1. Tremendous All-Wheel Management (S-AWC) provides Lively Yaw Management (AYC) to understand the AWC idea at a really excessive degree. Whereas this Built-in Car Dynamics Management System manages the driving forces and braking forces of the 4 wheels to assist notice car habits that’s trustworthy to the operation by the driving force underneath quite a lot of driving circumstances, it isn’t an alternative choice to cautious driving. S-AWC can not stop collisions or lack of traction in all circumstances. Train warning so full consideration is given to car operation in all highway circumstances.

ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.
Via a community of roughly 330 vendor companions throughout the US, Mitsubishi Motors North America, Inc. (MMNA) is chargeable for the gross sales, advertising and customer support of Mitsubishi Motors autos within the U.S. In its Environmental Targets 2030, MMNA’s mother or father firm Mitsubishi Motors Company has set a objective of a 40 p.c discount within the CO2 emissions of its new vehicles by 2030 via leveraging EVs — with PHEVs because the centerpiece — to assist create a sustainable society.

MMNA has its headquarters in Franklin, Tennessee, in addition to company operations in California, Georgia, Michigan, New Jersey, Texas and Florida.

For extra data on Mitsubishi autos, please contact the Mitsubishi Motors News Bureau at 615-257-2698 or go to media.mitsubishicars.com.

Contact
Jeremy Barnes
Senior Director, Communications and Occasions
[email protected]
Cell: 714-296-1402

SOURCE Mitsubishi Motors North America, Inc.