Los Angeles startup All American II launches throughout Asian Pacific American Heritage Month with graphic attire celebrating Asian People to fight Anti-Asian Violence
LOS ANGELES, Could 3, 2022 /PRNewswire/ — All American II, the primary ever model for all Asian People and Pacific Islanders (AAPI), pronounces the launch of its on-line retailer of attire celebrating the All American spirit of Asian People to fight anti-Asian violence. The corporate’s flagship design spells the model’s™ identify from the letters within the 13 largest AAPI communities – Thai, Bangladeshi, Laotian, Taiwanese, Cambodian, Japanese, Korean, Filipino, Chinese language, Vietnamese, Hmong, Indian, and Pakistani – to point out that Asian People are All American too.
First conceived in 2019 to advertise inclusion, the mission for All American II turned clear as anti-Asian violence erupted in 2020 as a result of pandemic. Its Filipino American founder realized there was a necessity for a model targeted on the Asian American and Pacific Islander motion for social equality. By revealing how Asian American ethnicities and cultures are All American too in its merchandise, the model fosters AAPI satisfaction whereas combatting the rising drawback of anti-Asian violence.
“We have been right here earlier than the U.S. was even a rustic. Our railroad employees stitched the nation collectively within the 1800s. We’ve got adorned troopers, army items, astronauts and Olympic champions. Asian American historical past displays the epitome of what it means to be All American, but we’re perpetually considered as foreigners. All American II was made to point out the reality: Asian People are All American too,” says Pierre Rivera, its founder.
The necessity for this alteration has grown extra pressing within the wake of elevated anti-Asian hate. In accordance with the American Psychological Affiliation, the Covid-19 pandemic exacerbated xenophobia and bigotry towards Asian American and Pacific Islander communities. This led to nearly 11,000 hate incidents reported from March 2020 to Dec 2021 in opposition to AAPI individuals, based on Cease AAPI Hate, starting from verbal harassment to bodily violence.
“Different international locations are additionally experiencing an increase in anti-Asian hate. However the USA is uniquely positioned to resolve this drawback. We’re a nation of immigrants. Unity and inclusion are in our DNA. We will set an instance for different international locations on how you can take care of anti-Asian hate by dwelling as much as the beliefs that enable any American to turn into an All American too.”
ABOUT
All American II is a model on a mission to remodel the best way Asian People are seen with attire that showcases the All American spirit of Asian People.
CONTACT
Pierre Rivera, (213) 798-4650, [email protected]
SOURCE All American II
